Rita LaCroix, Area Sales Manager - Western Region
Rita LaCroix became the Area Sales Manager of the Western Region in 2025. Before that, she was the Division Manager for Labatt in Dallas, Texas, since 1998. Rita joined Labatt after working at Land O'Lakes Foods, where she was employed as a Sales Representative in Chicago and Boston. Rita has worked for Labatt since 1991, when she started as a National Accounts Representative. She was the National Accounts Manager before being promoted to Division Manager. She is a graduate of the University of Texas at Austin with a Bachelor of Arts degree in Economics.